like there was a big bottleneck in a lot of different scientific labs ranging from astronomy to high energy fisics to oceanography where they were generating tremendous volumes of data and they didn't have the software and hardware infrastructure to be able to capture and analyze that data effectively. >> rose: i remember maybe a year or two ago i was talking to mark an creasean sitting right here. >> sure. >> rose: and reed half-man and a group of people you know. and i say what is the next big idea and everybody talked about mobile but they said the thing you have to watch is what is happening to big data. what's happening? >> we went through a period in which data generation seemed to grow exponentially and that lead to the requirement to build software that could then collect and analyze that data. so if you look at the world wide web, all of a sudden we were taking all the documents, all of the speak jacks that people were serializing its text and we were placing them on-line into an open reposit or of linked data walled the world wide web and it turns out there was a tremendous amount